How to Choose an AI SEO Agency
Roman Perch from Kırşehir, Founder / CEO
The AI SEO market is young. Social media agencies and freelancers that did something else yesterday have quickly rebranded themselves as GEO agencies. A few simple questions help you tell a real professional from a new sign on an old door.
Key takeaway
Ask about SEO experience, what the work includes, how results are measured, which AI assistants are covered and who fixes the site. "Guaranteed #1" is a red flag.
What to ask an AI SEO agency:
- Do you have SEO experience? Generative engine optimization is built on top of search optimization. AI assistants pull their facts from websites and third-party sources they find through search, so without an SEO foundation, results do not last.
- What does the work include? Check for an AI visibility audit, prompt research, technical fixes, content, brand mentions and third-party publications, and tracking.
- How do you measure results? There should be regular snapshots of AI answers for the same set of tracked prompts, so you can see what changed.
- Which AI assistants do you cover? Just ChatGPT, or also Google AI Overviews, Gemini, Claude, Perplexity, Microsoft Copilot and others?
- Who fixes the problems on the website? If the agency only hands over a list of recommendations, implementation falls on you.
- How is billing calculated? You should know which work and which hours you pay for each month.
The biggest red flag is a promise of "guaranteed #1 in ChatGPT." AI answers change with wording, location and timing, so that promise can be neither kept nor verified. An honest agency guarantees the work, not a position in AI answers. Be just as wary of fake reviews, made-up experts and "secret technology" that nobody can explain.
For a closer look at pricing models and what separates large agencies, specialist GEO agencies and freelancers, read how much AI SEO costs and how to choose a GEO agency.
AI Search Optimization has been doing SEO since 2002, with 100+ clients around the world and Google and Yandex certifications. One team handles your website and your AI visibility end to end. Pricing is $290 per month, including the first 10 hours of work, and every additional hour is $45. Book a call to discuss your website.