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Plain-English guides for business owners: what AI answers are, where your customers see them, where AI assistants get information about companies and how to get your business cited and recommended.
AI assistants recommend businesses they can find, understand and trust. AI search optimization gets your site cited and your company named in AI answers.
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GEO, AEO, LLMO and AI SEO name one goal: getting AI to recommend your business. GEO is built on top of SEO; one does not work without the other.
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All AI search engines share one SEO foundation. Build it once, then set priorities by market: Google and ChatGPT first, Alice AI for Russia, DeepSeek and Qwen for Asia.
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Ranking in Google doesn't get you into Yandex. To be cited in Alice AI answers you need a real Russian site, Yandex indexing, consistent facts and Russian mentions.
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ChatGPT recommends businesses its crawlers can reach, whose facts are clear and whose reputation third-party sources confirm. Work on all three to get named.
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AI Overviews and AI Mode are built on the Google index, so ranking there is Google SEO taken further: indexing, clear answers, schema and off-site authority.
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Claude cites sites its crawlers can reach, with fact-rich pages and independent mentions. GEO for Claude is built on top of good old SEO.
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GigaChat recommends the companies it knows from Russian sources. A foreign company needs Russian content, consistent facts and Russian mentions to be named.
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Qwen is a key AI assistant in China and Asia. Chinese and English versions of your site, plus mentions in those languages, help Alibaba's AI cite you.
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DeepSeek answers from model memory or web search and doesn't reveal its crawlers. Brand mentions, clear facts and strong SEO get your company cited.
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Grok answers from web search and live X posts, so it needs a barrier-free site, clear facts, third-party mentions and a public presence on X.
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Perplexity cites pages its crawlers can fetch as plain HTML, that are fresh, well structured and confirmed by third-party sources. Fix access first, then content.
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Copilot builds its web answers on the Bing index. If Bing does not index your page, Copilot will not cite it. Start with Bing Webmaster Tools and IndexNow.
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AI names the companies it can find, understand and trust. Nine common reasons your business is left out of AI answers, and a fix for each.
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Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot all cite sources. Being the cited source wins the trust and the high-intent clicks zero-click search leaves.
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AI cites pages it can find, read and trust. The ranking factors come down to crawl access, direct answers, consistent facts and third-party mentions.
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A 30-point checklist in eight sections that makes your website readable, understandable and trustworthy for AI, from crawler access to AI visibility tracking.
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llms.txt is a plain-text summary of your site for AI. It's cheap and safe to add but guarantees nothing, and only works if AI crawlers can reach your site.
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AI crawlers train models, index for search or fetch pages for users. Let search and user bots in, choose on training bots, and check your CDN and firewall.
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AI recommends companies it can clearly identify. Consistent facts, schema markup, a real FAQ and linked profiles make your business a clear entity.
Read MoreWe will show you what ChatGPT, Google AI Overviews, Perplexity and other AI assistants say about your business and your competitors — and what needs to change on your website and beyond.
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