AI Search Optimization: get AI to recommend your business, not your competitors

Buyers scroll through lists of links less and less. They ask a question and get a ready-made AI answer. That answer appears right on top of the search results — as an AI Overview in Google, or an answer from Alice AI in Yandex — and inside ChatGPT, Gemini, Claude, Perplexity and Copilot. It names a few companies, compares prices, gives advice and links to its sources.

The most painful part: AI recommends your competitors. A buyer types "recommend a reliable vendor" or "which service should I choose", gets three to five names and picks from them. If your business is not on that list, it does not exist for that buyer — no matter how much you have invested in your website and ads.

The second hit is to your traffic. Your pages can hold their positions while visits decline: people read the AI answer at the top and never click. And if the AI cited a competitor, the click went to them. Leads drop, acquisition costs rise, and it is not obvious what broke.

The good news: generative engine optimization (GEO) is built on top of good old SEO. AI search engines take their facts from websites and third-party sources they find through search, and that mechanism is now understood well enough to be predictable. We have been doing SEO since 2002, and we know how to make a business clear and visible to machines.

We start with an AI visibility audit: what AI assistants say about your business and your competitors, whether AI crawlers can access your website and whether your company facts are clear to them. We do prompt research — collecting the questions your customers ask AI, the way keyword research works for SEO. We make technical fixes: AI crawler access, llms.txt, schema markup, site speed, error fixes. We create new content — service pages, answers to customer questions, expert articles — that AI assistants quote and cite. We grow brand mentions on third-party websites and publish articles in external sources to build the authority of your company and its experts. And we regularly track AI answers across all your prompts.

But AI evaluates your website as a whole, not a single article. It will not recommend a slow site with errors, outdated prices and conflicting information. That is why we take care of your entire website — from technical fixes to GEO: we fix errors, update, speed up and quickly adapt the site to changing AI search requirements. One team is responsible for the whole result.

Instead of AI recommending your competitors — focused work on getting AI to name your business and cite your website. Instead of "rankings are fine, but leads are down" — referral traffic from ChatGPT, Perplexity, Gemini and other AI assistants that you can see in Google Analytics. Instead of guesswork — tracked prompts and a regular report: where you are mentioned, where you are not yet, and what we do next. Instead of a website full of errors — a website we take care of end to end.

We guarantee delivery of GEO tasks, error fixes and fast adaptation of your website to changing AI search requirements. We optimize for every major AI assistant, in any market and language.

AI Search Optimization has been doing SEO since 2002, with 100+ clients around the world and Google and Yandex certifications. Your website and your AI visibility, handled by one team. Just $290 a month, including 10 hours of specialist work. Every additional hour is $45. GEO work is billed time and materials: we invoice only the work completed and delivered that month. No discounts or "free months" — an honest price from day one.

Every day you are missing from AI answers, buyers go to the businesses AI already recommends. Book a call — we will show you what AI says about your business and get started.